INFORMATION COLLECTION PRACTICES: Personal Information collected by BarLink enables Users to set up User Accounts and profiles that can be used to interact with other Users and participate in Location Boards. Consequently, the BarLink System will request and display some Personal Information to other Users. The BarLink System collects the following types of information from Users:
Information Provided By Users: The BarLink System receives and stores any Personal Information the User provides. The types of Personal Information collected may include but not be limited to User’s legal name, on-screen user name, email address, phone number, address, birth date, and other customizable information specific to the User. Location Account Users may also be requested to provide business information, such as but not limited to phone numbers, physical address, federal identification number, business email, owner name, and owner contact information. The Personal Information a User provides is used solely for the purpose of Users interacting with the BarLink System and improvements of the BarLink System.
Traffic Data: The BarLink System may automatically gather information of the sort that browser operations make available, including: (i) IP addresses; (ii) domain servers; (iii) types of computers accessing the BarLink System; and (iv) types of Web browsers accessing the BarLink System (collectively "Traffic Data").
Ad Serving: In some cases, the BarLink System may use third-parties for advertising and analytics. These third-parties may place cookies on User’s computer, use web beacons, gather IP addresses and log data to collect traffic and activity data in order to deliver relevant metrics, content, and advertising.
Information Users Make Public. By registering with the BarLink System, User’s are required to create a personal profile, which may include Personal Information. Personal Information contained in personal profiles is available and accessible to all Users of the BarLink System. The BarLink System contains features that permit Users to upload, post, transmit, display, perform or distribute content, information or other, including User’s Personal Information. Any information that Users choose to disclose by means of such features becomes public information over which BarLink is unable to exercise control. Users should use caution when deciding to disclose Personal Information by means of such features, and Users agree to assume all responsibility for doing so.
INFORMATION USE AND DISCLOSURE PRACTICES
Traffic Data and Information Gathered Using Cookies: The BarLink System analyzes Traffic Data and information gathered using Cookies to better understand who is using the BarLink System and how it is being used. By identifying patterns and trends in usage, the BarLink System is able to improve User experience, and to serve User more relevant content. From time to time, BarLink may release Traffic Data and information gathered using Cookies in the aggregate, such as by publishing a report on trends in the usage of the BarLink System. BarLink does not attempt to link information gathered using Cookies to User’s Personal Information.
Personal Information: BarLink uses contact data to send information about the BarLink System and to contact Users when necessary in connection with the BarLink System. BarLink may employ User demographic data to customize and tailor User experience on the BarLink System. As with Traffic Data and information gathered using Cookies, from time to time BarLink may release demographic data in the aggregate, such as by publishing a report on trends in the usage of the BarLink System. In addition, BarLink may share demographic data with its Locations, Advertisers and other business partners.
Disclosure in Connection with Services: BarLink discloses Personal Information to those who help it provide services, including those who perform technical, administrative and data processing tasks such as, but not limited to, ad serving, hosting, billing, fulfillment, and data storage and security.
By Law or to Protect Rights: BarLink discloses Personal Information when required to do so by law, or in response to a subpoena or court order, or when BarLink believes in its sole discretion that disclosure is reasonably necessary to protect the property or rights of BarLink, third-parties, or the public at large.
License to User Content. By using the BarLink System, Users grant BarLink the right to publish Personal Information in connection with BarLink’s exercise of their license in and to User Content (as defined in the BarLink Terms Of Service). Users further waive any claims arising from BarLink’s exercise of that right.
Consent to Receive Communications from BarLink: By registering with the BarLink System, Users thereby consent to receive periodic email or SMS/text communications regarding the BarLink System, new product offers, promotions and other matters.
Consent to Receive Communications from other BarLink Users: By registering with the BarLink System, Users thereby consent to receive electronic communications, including email, SMS/text messages, and personal messages from other Users of the BarLink System.
Invitations: Users are given the opportunity to invite friends to the BarLink System. When a User invites someone to join the BarLink System, BarLink will disclose User’s real name within the invitation sent to the email address of the invitee so they know who has contacted them.